Privacy Policy
Clarity Cremations - Privacy Policy
Clarity Group Australia Pty Ltd (ACN 694 214 634) trading as Clarity Cremations (“we”, “us”, or “our”) is committed to protecting your privacy and handling personal information with care, transparency, and respect. This Privacy Policy explains how we collect, use, store, and disclose personal information when you use our website or engage our online direct cremation services.
This policy is written in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and where applicable, the Health Records Act 2001 (Victoria).
1. Who We Are
Clarity Cremations provides online direct cremation services to families in Victoria, Australia. Our services are designed to be simple, transparent, and free from unnecessary complexity or pressure.
2. What Personal Information We Collect
We may collect personal information that is reasonably necessary to provide our services, including:
a) Personal and Contact Details
- Full name
- Address
- Email address
- Phone number
b) Information About the Deceased
- Full name
- Date and place of birth
- Medical or health information required for cremation approval
- Next of kin and family details
- Medical Cause of Death Certificates
- Coroners Releases
c) Service and Transaction Information
- Details relating to cremation arrangements
- Payment and billing information (processed securely via third-party providers)
- Records required by law for cremation and registration purposes
d) Website Usage Information
- IP address
- Browser type
- Pages visited and time spent on our website
This information is typically collected directly from you via our website forms, phone calls, emails, or written correspondence.
3. Why We Collect Personal Information
We collect and use personal information to:
- Arrange and carry out direct cremation services
- Comply with legal and regulatory requirements
- Communicate with you about your arrangements
- Process payments securely
- Improve our website and services
- Respond to enquiries or requests
We only collect information that is necessary for these purposes.
4. Sensitive and Health Information
Some information we collect may be considered sensitive information, including health or medical details of the deceased.
We collect this information only when required by law or necessary to arrange a cremation, and we handle it in accordance with the Health Records Act 2001 (Victoria) and applicable privacy laws.
5. How We Store and Protect Your Information
We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification, or disclosure.
Measures we use include:
- Secure online systems and encrypted data storage
- Restricted access to personal information
- Secure handling of documents and records
Personal information is retained only for as long as required by law or for the purposes for which it was collected.
6. Disclosure of Personal Information
We may disclose personal information to third parties only where necessary, including:
- Crematoria and transport providers
- Medical practitioners or certifying authorities
- Births, Deaths and Marriages Victoria
- Government agencies or regulators as required by law
- Secure payment processors
- Centrelink and other government agencies
We do not sell or rent personal information to third parties.
7. Use of Third-Party Services
Our website may use trusted third-party services (such as payment processors, hosting providers, or analytics tools). These providers are required to handle personal information securely and in accordance with applicable privacy laws.
8. Cookies and Website Analytics
Our website may use cookies or similar technologies to improve functionality and user experience. Cookies do not identify you personally.
You can adjust your browser settings to refuse cookies if you prefer.
9. Accessing and Correcting Your Information
You have the right to request access to the personal information we hold about you and to request corrections if the information is inaccurate, incomplete, or out of date.
Requests can be made using the contact details below. We will respond within a reasonable timeframe.
10. Privacy Complaintsand Correcting Your Information
If you believe we have breached your privacy, you may contact us directly so we can attempt to resolve the issue promptly and fairly.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The most current version will always be available on our website.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle personal information, please contact:
Clarity Cremations
Email: info@claritycremations.com.au